What is content? In terms of graphics and marketing products, what type of information do I need?

Content is everything that describes or represents your business. Contact information and logotype are not the only information you will need to have effective Marketing & Advertising products. To determine the type of information you need, first ask yourself, "Where is it going?" Is it a printed product?, and if so, who will receive it?

It's important to keep your client in mind when determining what type and amount of content you need for your printed goods. Are pictures of your products or services enough? Do you need to provide guarantees or certifications to be considered a creditable business? What type of descriptions are necessary for your potential customers to know what it is that you do.

Relevant content is what you will need for your graphic designer to build an effective design. If you are not sure where to start, don't hesitate to contact us - We are more than happy to help!

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